A Content Sourcing Platform for Brands

Promo: A Content Sourcing Platform for Brands

Project brief.

A platform that facilitates collaboration between brands and content creators, enabling brands to acquire authentic user-generated content (UGC) for marketing purposes while providing creators with a marketplace to sell their content and earn money.

Target Users: Brands: Companies seeking effective marketing strategies through engaging, authentic UGC. Content Creators: Individuals who create high-quality content like photos, videos, and written reviews, and are interested in monetizing their work.

Budget
$10k - $50k
Duration
6 months- 9 months
Deliverables
- UX
- UI
- Axure Wireframe
- Visual Design
- Reading Experience
- Web Application
- iPad App
- Android Tablet App

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The technology ecosystem we used in this project.

Design

Sketch

Figma

Illustrator

Project Model

Waterfall

Documentaion

Gdocs

Postman

dbdiagram.io

Cloud services

AWS

EC2

RDS

Cloudfront

Backend

Node JS

Express

Frontend

Angular 10

angular universal

HTML Bootstrap

DB

Mysql

MongoDB

CI/CD Pipeline

Github Actions

Project Management

Trello

Slack

Analytics

GTM

3rd Party Integrations

Sendgrid

Twillio

Describe overall role of Techuz team in this project?

Challenges & Solutions

Share your project idea with us, and we'll manage the entire development process for you. At Techuz, we simplify the journey from concept to completion. Here’s how it works:

PDF Reading:

One of the biggest hurdles we faced on our platform was dealing with PDFs. Each device used by our users had its quirks, and we needed custom game features on every book page. Unfortunately, there wasn't a ready-made solution for this. So, we had to use different PDF reading tools and add our own tweaks on top of them. This way, we could make sure our platform worked well on all kinds of devices while still offering the special game features we wanted.

High-Quality User-Generated Content (UGC):

Ensuring high-quality UGC requires a two-pronged approach. First, a review and approval process by brand representatives or qualified moderators guarantees content adheres to quality standards. Second, establishing clear content guidelines outlines brand expectations and guides creators towards producing high-quality content.

Facilitate secure two-sided payments between brands and content creators Utilize Stripe Connect, a feature specifically designed for platforms facilitating transactions between multiple parties. Payment Flow:

1. Brands initiate campaigns and deposit funds into an escrow account managed by Stripe.

2. Creators submit content and get approved. 3. Upon approval, the platform triggers a payout from the brand's escrow account to the connected creator account through Stripe.